Jenna Ortega recently announced as the new face of the German sportswear brand Adidas.
As the new global ambassador, Ortega is set to be the face of the all-new, yet-to-be-unveiled label, named Adidas Sportswear, under the sportswear roof. This is the first new label the company has launched in the past 50 years.
The new line will focus on bringing a refreshed creative lens to the brand. The collection will no doubt build on Adidas heritage pieces, referencing its Three Stripes roots, all while capturing the next generation’s attention.
The first Adidas Sportswear collection is slated to arrive on February 9, 2023.
